Design a 2026 limited edition package for Sour Patch Kids and a form of media. The package must feature the logo, nutritional facts, and a call to action. You can create a unique flavor, change the products shape, etc. but must recognize potential size limitations. You may consider additional plus ups with the packaging that enhance your reasoning for the collaboration.
Creative Artists Agency
Adobe Photoshop
Adobe Illustrator
Existing Package Designs
I started by analyzing limited edition packaging for Sour Patch Kids and studying the brand guidelines. There was a strong focus on mischievous Kids with a playful, rebellious spirit. Here are my key element sparknotes:
I started by analyzing limited edition packaging for Sour Patch Kids and studying the brand guidelines. There was a strong focus on mischievous Kids with a playful, rebellious spirit. Here are my key element sparknotes:
- Relatively flexible branding for limited edition packaging compared to best sellers but it must include: the stacked logo mockup, one Kid that is proportionate to the logo size, flavor profile, and “Sour Then Sweet” Tagline
- Some Kids have situational props to further incorporate the special edition design
The Narrative
What’s the Story?
How is it communicated?
- The “big red wood box” contains Thing 1 & Thing 2
- In the movie, the red box unleashes into Dr. Seuss’ world, and he says it “mixes your world and my world”
- The Cat in the Hat steps into the world of Sour Patch Kids revealing the collaboration
How is it communicated?
- Thing 1 and Thing 2 (Sour Patch Kid version) pop out of Dr. Seuss’ red crate revealing The Cat in the Hat x SPK world
- The background needs to link directly to Cat in the Hat – has to be immediately noticeable
- Add things that resemble movement and the whimsical world of imagination
- Maybe pink splatter on top instead of SPK splatter to tie back to movie?
- Target audience: Kids like Sally and her brother
Moodboard