Design a 2026 limited edition package for Oreo. This package must feature the logo, nutritional facts, and a call to action. You can create a unique flavor, change the products shape, etc. but must recognize potential size limitations. You may consider additional plus ups with the packaging that enhance your reasoning for the collaboration.
Creative Artists Agency
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Existing Package Designs
Oreo’s limited edition products have a very wide range and I chose to focus on “royal” items. In addition, I analyzed Bridgerton’s collaboration with brands such as Williams Sonoma and Kitsch. Here are my key element sparknotes:
Oreo’s limited edition products have a very wide range and I chose to focus on “royal” items. In addition, I analyzed Bridgerton’s collaboration with brands such as Williams Sonoma and Kitsch. Here are my key element sparknotes:
-
Slanted Oreo logo catches the eye first
- Color scheme doesn’t matter too much, can be used to fit the limited ediiton brand
- All Bridgerton products feel very high end and aristocratic
Bridgerton Season 4
Bridgerton is set during the Regency Era and each season of the show revolves around a couple. Due to the fact that Season 4 teasers and information has not been released, I chose to center my packaging design more on aesthetics, symbols and set design.
The Narrative
What’s the Story?
How is it communicated?
What’s the Story?
- When couples are “courting”, they are usually sat in the family room drinking tea and eating pastries
- Oreo is going to be their choice of tea cookie
How is it communicated?
- Oreo’s iconic milk splash will be replaced with a tea splash
- Cookie will be pastel colored to be on brand with Bridgerton’s current color scheme
Moodboard