KROST x FILA

Teratech 600 Sneaker





FINAL DESIGNS:




DESIGN BRIEF:

Create a promotional social media post to be used on both KROST and FILA Instagrams marketing their collaboration drop: The Teratech 600 Sneaker. Take into consideration how it will display on the feed.




KROST

Adobe Photoshop
Adobe Illustrator




RESEARCH:

General Notes

KROST’s general social media presence is very clean. I wanted to add a flair in the design due to the fact it’s a limited edition collaboration without reinventing the wheel.

 




Images
 

Moodboard






BRAINSTORM:
Notes:

Gaining inspiration from vintage sneaker magazine ads, I wanted to play with text placement and blueprint sneaker outlines to display the product as innovative and well-constructed. The added element of the paper texture and grain furthermore incorporates an old school look. 




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